Tag: Advertising and marketing industry
Google delays plan to phase out Chrome ad-tracking tech
LONDON — Google says it's delaying plans to phase out Chrome browser technology that tracks users for ad purposes because it needs more time...
Google pledges to resolve ad privacy probe with UK watchdog
LONDON — Google has promised to give U.K. regulators a role overseeing its plan to phase out existing ad-tracking technology from its Chrome browser...
AP Interview: State AG pushes accountability in opioid cases
Massachusetts Attorney General Maura Healey has been a leader in the legal push to hold companies and individuals accountable for the U.S. opioid addiction...
EU beefs up disinformation code to prevent digital ad profit
LONDON — European Union officials unveiled plans Wednesday to beef up the bloc's code of practice on online disinformation, with the aim of preventing...
France praises YouTubers over foiled Pfizer vaccine smear
LE PECQ, France — France's government offered strong praise Wednesday to YouTubers and other social media influencers who resisted a mysterious effort to recruit...
German regulator probes Google’s market position, data use
BERLIN — German regulators have launched an investigation into Google's position in the market, and how the search engine and advertising giant handles user...
Social media heavyweights wooed for Pfizer smear campaign
LE PECQ, France — Social media influencers in France with hundreds of thousands of followers say a mysterious advertising agency offered to pay them...
The shows that will be on network TV in primetime this fall
A look at the primetime lineups for the major networks, as announced in recent days as part of their annual presentations to advertisers. All...
Back to square one? Trump decision still weighs on Facebook
Suppose you were Mark Zuckerberg, recently ordered by an advisory board to decide how long former President Donald Trump should stay banned from Facebook....
Google’s 1Q ad sales surge 32% as economic recovery builds
SAN RAMON, Calif. — Google’s digital advertising network has shifted back into high gear after an unprecedented reversal during the early stages of the...